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Apr 12, 2017
In Move to Create New Shopping Experience, Target Stores to See Major Upgrades
At least 450 stores belonging to the national Target Corporation will see extensive interior space upgrades by the end of 2018.
The Minneapolis-based discount store retailer, which currently has more than 1,800 stores nationally, says the redesign work will cost upwards of $7 billion and is intended to attract customers who are too busy for a traditional shopping experience.
By so doing, the stores will see the construction of separate entrances, with one geared to direct shoppers to what are called “grab and go” items. Those same entrances will also lead directly to Target’s wine and beer shops.
Design changes will additionally include the creation of curved center aisles that will open up customers to larger portions of the store, more immediate access to self-checkout lines, wood grain walls in the produce section, and stenciled concrete floors throughout the store.
Target also plans to replace its current fluorescent lighting in such stores with LED lighting.
Target is the second largest department store in America, behind Walmart, enjoying revenues last year of more than $495 billion.
The company has nearly one hundred outlets in Arizona, Colorado, and New Mexico. An announcement of all the stores that will be redone has not yet been released, but the first upgraded Target outlet in suburban Houston, a 124,000 square foot store, is expected to be completed later this year.
Altogether, the total number of redesigned Target stores is expected to reach 600 in 2019.