“We’re starting around 4 in the morning and finishing up around 9 p.m.,” says Jay Hill of the crop work he and his crew are doing on a sprawling farm site in Berino, New Mexico.
That work at the Wholesome Valley Farms’ expanding operation is anything but easy. But Hill isn’t complaining. “It’s only been about 100 degrees or so the last couple of days,” he laughs.
Hill is the hands-on chief executive officer of Wholesome Valley’s Berino farm, an enterprise drawing praise from around the state and region for transforming a swath of southern New Mexico land from a hopelessly contaminated past into a promising future.