Best  Western  Continues  to  See  Hotel  Location  Growth

The Phoenix, Arizona-based Best Western International is continuing a plan designed to expand its already large stock of 4,700 locations both in the U.S. and overseas.

Launched one year after the conclusion of World War II, the Best Western chain has enjoyed steady growth in the last decade, even weathering the impact of Covid-19 and national economic shutdown.

Operating under several other brand names, Best Western, with revenues in excess of $6 billion annually, late last year announced the $20 million construction of its upscale Vib brand in Tempe, which includes 102 rooms.

Increasingly, the company is focusing on what is known as the “lifestyle and boutique” sector, a distinctly different kind of hotel from Best Western’s traditional extended stay and economy offerings.

The company is also undertaking a separate project in the city of Happy Valley, which is a combination of a Best Western Plus and Executive Residency by Best Western brands.

Altogether, there are currently just under two dozen Best Western hotels of various brands up and running in the Phoenix metro area.

Future growth plans for the company may see the purchase and re-conversion of existing hotel brands both in Arizona and elsewhere into new Best Western properties.

Originally building and opening new locations in the states of the West, giving meaning to its “Best Western” name, the company, with tens of thousands of properties in the 1970s, was regarded as he world’s largest hotel chain.

According to the publication Business Travel News, about 40% of the company’s pipeline projects are taking place under the name of one of its alternative brands with the upscale Vib and Glo brands accounting for 10% of Best Western’s growth.

By Garry Boulard

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