A popular submarine sandwich chain has announced plans to open two new locations in Denver, part of an expansion plan that is taking the Westville, New Jersey-based company further into the West.
Founded in 1992 and known for its wide variety of hoagie sandwiches served with seeded bread, as well as cheesesteaks and vegetarian options, the PrimoHoagies company currently has around one hundred stores, primarily located along the East Coast.
But the company, with annual revenues in excess of $56 million, has been increasingly expanding its footprint with new stores in South Carolina and Florida. In January, the chain announced it was opening eight new Texas locations, including one in Houston.
According to the publication Franchising Today, the “company’s goal is to open between 10 to 30 new franchises per year.”
Ultimately, PrimoHoagies wants to open five new stores in Colorado, with the first slated to begin operations at the end of this summer, and the other four to be announced later. The initial Denver store is slated for 6200 Leetsdale Drive, on the southeast side of the city.
The company’s stores generally measure around 1,600 square feet and include seating space for as many as two dozen patrons.
By Garry Boulard
