In conjunction with launching a new outreach effort to better engage its customer base, the Target Corporation is in the early stages of a $5 billion program to build and remodel its stores nationwide.
The Minneapolis-based chain, launched in 1962 as a lower cost general merchandise retailer, has embraced building stores larger than its average 125,000-square-foot format.
Late last year it opened six new larger format stores, part of a grand design to build upwards of 300 new locations within the next decade. Another seven stores, located in New Jersey, North Carolina, Missouri, Texas and California, are slated to be opened next month.
Those seven stores will range in size from 40,000 square feet to roughly 150,000 square feet.
The new stores, said Adrienne Costanzo, chief stores officer with Target, “will give our teams the tools and environments to bring our merchandizing strengths to life, create easier and more inspiring shopping experiences, and use technology to move smarter and faster every day.”
Despite all the changes, the company has experienced a sales slump in recent months, reducing its yearly profit guidance. As of the end of 2025, its stock had dropped by around 35%.
In October the company additionally announced it was laying off some 1,000 employees.
Last week Michael Fiddelke, Target’s new chief executive officer, said the company planned to emphasize the aesthetics of its stores, noting: “Our guests want great design, real value, and experiences that delight.”
Besides the larger retail space, recent Target stores have also included larger backrooms for supplies.
The stores are often uniquely designed, with one location in Boynton, Florida built in the prevailing Spanish Floridian architectural style. The company repurposed a movie theater in Brooklyn, keeping in place the building’s crown molding and balconies.
A store in Silverthorne, Colorado is built to resemble a ski lodge.
With more than 2,000 stores nationally, Target is one of the top ten retailers in the country.
February 6, 2026
By Garry Boulard
