A Pasig, Philippines-based fast food restaurant chain that has been all the rage in select markets in the U.S. is making plans for a major facility expansion.
That restaurant, Jollibee, specializes in a branded meal called “chickenjoy,” which is its signature friend chicken meal, among other menu items.
Founded in 1978, the company, with annual sales in excess of $140 million, is also popular for its Jolly Spaghetti, a Filipino sweet-style spaghetti.
While the company, with its distinct happy bee logo, has more than 1,300 locations worldwide, to date it has less than sixty stores in the U.S.
New outlets have been built and opened in primarily in California and along the East Coast. Reports have suggested that the Jollibee’s locations have particularly thrived in areas with large Filipino American populations.
Now plans have been announced for the construction of up to 300 new locations in both the U.S. and Canada, all to be built over the course of the next two years.
The average Jollibee’s location measures around 2,000 to 3,000 square feet, although last year the company opened a flagship store on Broadway in New York with more than 7,000 square feet on two levels.
The company has not yet said where its new U.S. outlets will be built.
By Garry Boulard
