The highly popular Santa Fe-based immersive art venue known as Meow Wolf has announced plans to bring its unique brand of creative space and recreation to downtown Phoenix.
Already presiding over a thriving home operation in Santa Fe, with new locations in the development stage in Denver, Las Vegas, and Washington, Meow Wolf wants to build a combined exhibition, hotel, and music space in Phoenix’s historic Roosevelt Row.
The project will go up on currently vacant land in the 800 block of North Third Street and will see the building out of 75,000 square feet of exhibition space, and 10,000 square feet devoted to music and performing arts.
The hotel will have 400 rooms, with each of those rooms uniquely designed by artists.
Partner for the project is the real estate development firm True North Studio of Phoenix.
The Roosevelt Row project will mark the first time that Meow Wolf has ventured into the hospitality business.
In a statement, Vince Kadlubek, chief executive officer of Meow Wolf, said the motivation behind the Phoenix project is a desire to “produce an authentic, local statement of expression which will bring further excitement and creative energy to the Roosevelt Row Arts District.”
Kadlubek added: “This project is going to be truly monumental on so many levels.”
It is not known exactly when Meow Wolf will begin construction on its new Phoenix project, which is being described by the company as a multi-year effort.
Launched in 2008, Meow Wolf has proven a highly successful and popular arts and entertainment business.
Its Santa Fe operation was substantially enhanced in 2015 through the financial support of fantasy author George R.R. Martin. That support led to the renovation of the former Silva Lanes bowling alley as a permanent home for Meow Wolf.
By Garry Boulard