Independent grocers, representing upwards of 38% of all retail food sales in the country, continue to thrive in a competitive market even while generally lacking a digital presence.
So says a report issued during a conference hosted by the National Grocers Association noting that upwards of 60% of all shoppers today “visit independent grocery stores at least occasionally.”
The NGA represents privately owned supermarkets, several of which operate in both inner cities and rural areas.
The report included a survey showing that 54% of consumers who shop at independent stores pointed to “personal and friendly service” as the main reason for their loyalty, followed by the availability of fresh food and local products.
“Independent grocers are at the heart of their communities,” remarked Greg Ferrara, chief executive officer of the NGA, adding that “their ability to adapt to changing consumer expectations and a shifting marketplace is critical to their continued success.”
Despite the robust nature of the industry, the report also noted that only 56% of independent grocery shoppers belong to loyalty programs, compared with 81% of chain store consumers. At the same time, while 85% of chain store shoppers indicated that they have purchased groceries online, only 56% of independent store shoppers said the same.
The report, based on a survey of some 5,000 shoppers, also indicated discomfort with grocery chain consolidation, with 63% of respondents concerned that if present trends continue it may lead to both higher prices and fewer choices.
“Independent grocers play a critical role in maintaining competition, choice, and affordability across the country,” Ferrara also remarked, adding: “Ensuring they can compete on a level playing field is essential to preserving the very qualities consumers value most.”
The NGA study was done in conjunction with The Feedback Group, an industry market research service based in Lake Success, New York.
October 26, 2026
By Garry Boulard
