Simple health and wellbeing are being pointed to as a primary reason why any homeowner should want to launch a retrofit project, according to a new industry study.
In the publication Home Retrofits That Pay Their Way, 67% of respondents to a survey said they regarded health and wellbeing as a prime motivating factor for investing in a retrofit project.
Respondents also listed possible tax incentives and rebates as additional reasons for taking on a home retrofit, while 56% said they looked at such projects to “increase home value and resale potential.”
The survey, conducted by the group Green Builder Media of Lake City, Colorado, notes that homeowners in general are increasingly taking on a rather holistic view when it comes to such projects.
“They want meaningful improvements that enhance comfort, cut utility bills, and safeguard their homes from climate-related risks,” remarked Sara Gutterman, chief executive officer of Green Builder Media, in a statement.
Increasingly, home upgrade projects are seeing an emphasis on the installation of modern heat pumps specifically designed to reduce carbon; comprehensive smart home systems to control energy usage; and high-performance doors and windows that boost what is known as a Return on Investment.
ROI is a measurement that weighs the financial gains to be made with an energy-saving project against its initial cost.
Home retrofit projects have become increasingly popular in recent years due to the large number of residences nationally that are not regarded as energy efficient. According to a study conducted by the Advanced Building Construction Collaborative, more than 21 million single family homes that were constructed before 1980 need retrofits.
Those dynamics, Forbes reported in 2023, has spurred a “huge new industry focused on energy improvements.”
A separate report by the San Francisco-based research and marketing company Grand View Research is predicting that the home retrofit market, estimated at $23.7 billion in 2024, will grow by around 23% in the next five years.
September 16, 2025
By Garry Boulard
Photo courtesy of Unsplash
